Home | M for Marketing

Where ambitious B2B companies break through growth barriers

Successful B2B companies share
one core strength:
Crystal-clear connection between what they sell and why customers cannot ignore it

To achieve this powerful connection, you need a clear, focused and pragmatic go-to-market strategy: who your customers truly are, what problems you are solving and why they should care. This strategic foundation determines the success of every future marketing programs.

I spent 20+ years helping B2B leaders define go-to-market strategies that unite your teams, amplify your message, and accelerate sustainable growth while strengthening investor confidence.

I know how to turn complexity into clarity, clarity into growth.

Go-To-Market Strategy

Sustainable growth begins with strategic clarity: a customer-focused go-to-market foundation where every campaign, initiative and tactics gains power and purpose.

Everything I deliver starts from defining this strategic go-to-market core and flows into every strategic initiative, including these marketing initiatives:

Fractional Leadership

Communications

Branding

Sales Enablement

Positioning & Messaging

Non-Executive Director

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Unique Approach

Cross-functional alignment

Collaborative GTM process. I align sales, product & marketing teams into one unified force.

Relentless customer-focus

I believe strategies grounded in solving real customer problems always outperform tactics built in isolation.

Pragmatic and actionable

No jargon, no 200-slide decks. I break complexity into executable steps.

Global experience, local nuances

I’ve led global GTM initiatives that balance boardroom strategy with on-the-ground realities.

Delivering Impact

Strategic go-to-market foundation + Targeted implementation = Accelerate growth

Here's how I have delivered real impact!

Strategic Brand Transformation

Translated Proagrica GTM strategy into brand strategy with clarity on who we serve, problems we solve and value we bring. Supported by extensive internal and external communications program to unite fractured team and restore customer confidence.

Result: Energised market interest, improved customer confidence and increased employee satisfaction.

Cross-functional Alignment

Partnered with global sales team to immerse customer insights, audience-specific messaging and value-based approach into sales methodology and sales toolkit. Retrained global sales team to be more customer and data centric, improved pipeline insight and acceleration.

Result: 12% increase in lead conversion rates.

Expand Market Positioning with Thought Leadership

Expanded Elsevier positioning from its mature target segment into new healthcare audience groups through strategic thought-leadership program, addressing industry trends and buyer's day-to-day challenges with how Elsevier can provide value.

Result: Engaged 30% of targeted buying groups; grew new product to nearly 20% of target market penetration.

Global Strategy Execution

Balanced global marketing strategy with local implementation by defining clear focus, prioritisation and execution guardrail, through consistent customer-centered and internally transparent approach.

Result: 80% increase in global messaging consistency, 30% decrease in budget waste, 20-point increase in employee NPS.

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“Monica is a great asset to build market trust and long-term value whilst also supporting the sales organisation to deliver a clearer and stringer value proposition.”

CEO, Proagrica

About Me

I’m Monica Mak, founder of M for Marketing. For over 20 years, I’ve helped global B2B companies, including Microsoft, Elsevier and RELX, break through stalled growth with clear, customer-centred go-to-market strategy.

My work has turned around stagnating $40M+ businesses, launched $300M+ products, and aligned leadership teams across sales, product, and marketing. I thrive on complexity, translating data, AI, and software solutions into simple value propositions that resonate with customers and investors alike.

Marketing has been my lifelong passion. I have built my career transforming B2B marketing functions into strategic growth engines through clear, focused go-to-market strategies. I bring this same dedication to helping companies achieve the same breakthrough results.

Connect with me on LinkedIn!